Every time you search for something using Google web search you get also Sponsored links beside search results. These links are usually highly related to your search phrase. You can understand these links as additional results that might interest you. These links are in fact ads which make a lot of money for Google. Advertising is the main source of income for Google. They provide many excellent free services and all of them are using some king of advertising. Not just to cover their costs but also to make money. A lot of money.
One of the services Google provides is Google AdWords. This is a system for advertisers where you can enter ads which can be displayed at various places. Of course, you have to pay for these ads. The cost depends on the niche, keywords you choose to target and competition. It can be anything from few cents to 10 or more dollars for one click. You have total control over when and how your ads will be displayed. You create a list of keywords or search phrases that will trigger displaying your ads. This is a great system because your ads will only be displayed to those who search for related terms. This way you have greater chances that somebody will be interested in your ad and will click on it. Another important fact is that you pay only when somebody clicks the ad.
The sponsored links are also great for ordinary people using Google to search the web. For every search you get some targeted ads. It is very likely that you will be interested in some of the displayed offers. You can understand these ads as complementary results. One of the strengths of Google web search is the quality of search results. If you get also some additional links that are related to your search then this can only improve search results.
Of course, web search is not the only place where Google displays ads. Another popular Google service is AdSense. It uses the same ads from AdWords but they are displayed on many user websites. Each AdWords advertiser can choose where his ads will be displayed. One of places is user content where each publisher can decide to put ads on his website. The greatest advantage of AdSense system is that displayed ads are always related to the page content. This means that users visiting pages with Google ads will see some offers that may be interesting for them. When they click on such ad the publisher and Google will get some small amount of money.
An example of a page with Google ads is the top 10 juicers website. This is a simple site that provides a list of popular juicers and brief information about juicers in general. Freshly squeezed juices are a great source of vitamins and are always better than juices sold in stores. Web ads are a big business. Google has recently discovered the revenue split for ads. It keeps about one half of fees when the ads are displayed with search results and about 32% when ads are displayed on user pages.
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