There is a common misconception that having a website built will automatically catapult a business into global stardom. This could be true - with a lot of time and money spent on it - but in isolation, a website is next to useless. No doubt all you SEO experts out there will think I'm teaching grandma to suck eggs but there are literally thousands of people starting out who just don't realise what it takes.
The truth is, a website on its own is akin to opening a new shop at the bottom of a dark, gated alleyway - with no signage or advertising. Passers-by will do exactly that, pass by, never knowing what wonderful products you are selling. Without a man walking the streets with a sandwich board and lots of glossy signs and, of course, advertising in the press, nobody will ever know your shop is there! It's the same with a website, unless people know it's there, they will never visit it.
So what does it take to get noticed?
Well, starting from the beginning, you will do well to register your web address as early as you possibly can. Put up a page stating "website under construction". Google rates websites, amongst other criteria, for how long they have been up and running. A new website will take many months before Google's bots will start giving your site any credence.
Next, when you build your site you need to ensure it is built to be optimised for search engine spiders. There is a lot of information out there about how to do this but unless you are a web developer my advice would be to find a reputable company to do it for you. Don't scrimp on the website build costs, far better to go to a reputable company and get it right first time than to realise many months down the line that your website needs to be rebuilt or revamped.
Then you will need to be constantly updating your site with fresh content so the spiders know you are a live business and so that your readers or customers have something to keep them coming back .
Establish links to your website from other sites that are high page-ranked. There are a number of ways to do this.
1) You can email the webmaster and offer to provide reciprocal links or manually enter your website details into the many thousands of directories or you can purchase software to part-automate the process. Again, this process takes a lot of time and effort and tests the greatest of patience.
2) Write articles and post them to the big article directories. If readers like your article they can publish them as content on their site, which then provides a link to your site.
3) Participate in forums, using your expertise, use blogs and social networking sites to get your url out there as much as possible.
Okay so all this takes time. What about getting business in the meantime?
Well this is where we come to sponsored links. A facility like Google's AdWords can give you the immediate exposure that you need. This is where you and your competitors essentially bid to be seen on the right hand side of Google's Results Page. I read all sorts of articles about the pros and cons of using this facility and I get the feeling that the overall message is a negative one, that somehow paying to be at the top of the listings is cheating. Well I don't subscribe to this. The organic listings have created a situation that is very similar to the rise of the supermarkets and decline of the greengrocer and butcher and fishmonger. It is hard to compete with their buying power.
This is not so different. To get a good flow of visitors on your site you need to be on the first page of Google for your chosen keywords. To be on the first page is not easy, as I said before it takes a lot of time, effort and money to get there and stay there. Most small businesses, particularly those who are just starting out, don't have the time, money or know how to do this. But they may well be offering a really good service, product or whatever. It isn't cheating; it is just a way of getting noticed by your target audience while you gradually work out how to get your website up in the rankings.
Written by Mick Jillions - Director of Mill House Data Solutions Ltd
http://www.millhousedata.com
Article Source: http://www.EzineArticles.com/?expert=Michael_Jillions
Tuesday, June 22, 2010
Monday, June 21, 2010
Use Sponsored Links - Google Will Pay You
If you are a website owner to a web site that gets a lot of daily traffic than you may want to consider monetizing some of that traffic using sponsored links. Google will pay you for every click that one of your visitors makes on one of those advertiser links. When a visitor clicks on an advertiser link they will get redirected to that company's web page.
The total that you get paid per click is going to vary depending on a number of things. A lot of it depends on how popular your site is. If your site only gets a few visitors per day then you might only get paid a few pennies per click and you will not get many clicks. Something else that affects the total you'll get paid is the popularity of the key words used on your site because this directly affects what ads are displayed. If you own a website that gets hundreds of visitors every day then you should use sponsored links. Google will make it worth while by paying you for each click.
A web site called Legit Online Jobs can teach you everything you need to know about how to turn your traffic into cash. You can make money online in many ways, you just need to know where to look.
If you use sponsored links, Google will monetize that traffic for you. If you only get a few visitors every day, you are not going to make much. But if you have hundreds or even thousands of visitors per day you can create a substantial income using this method alone. If your site does not get enough traffic you can always increase the traffic by using a variety of advertising methods for your own site.
Lenia Babbitt is a contributor of the popular blog MakeAffiliateMoneyOnline.Com . She is an expert on affiliate marketing and specializes in information like sponsored links Google opportunities and much more. Find out how Lenia Babbitt makes money when you check out the site today!
Article Source: http://www.EzineArticles.com/?expert=Lenia_Babbitt
The total that you get paid per click is going to vary depending on a number of things. A lot of it depends on how popular your site is. If your site only gets a few visitors per day then you might only get paid a few pennies per click and you will not get many clicks. Something else that affects the total you'll get paid is the popularity of the key words used on your site because this directly affects what ads are displayed. If you own a website that gets hundreds of visitors every day then you should use sponsored links. Google will make it worth while by paying you for each click.
A web site called Legit Online Jobs can teach you everything you need to know about how to turn your traffic into cash. You can make money online in many ways, you just need to know where to look.
If you use sponsored links, Google will monetize that traffic for you. If you only get a few visitors every day, you are not going to make much. But if you have hundreds or even thousands of visitors per day you can create a substantial income using this method alone. If your site does not get enough traffic you can always increase the traffic by using a variety of advertising methods for your own site.
Lenia Babbitt is a contributor of the popular blog MakeAffiliateMoneyOnline.Com . She is an expert on affiliate marketing and specializes in information like sponsored links Google opportunities and much more. Find out how Lenia Babbitt makes money when you check out the site today!
Article Source: http://www.EzineArticles.com/?expert=Lenia_Babbitt
Sunday, June 20, 2010
Organic Search Or Sponsored Links?
As a company we are under constant bombardment from marketing companies who want to get us first on Google! They claim to have investigated our websites and tell us that we are not appearing in the organic search for some town or city in the UK. A little questioning and it is apparent that they are not even aware of our domain names let alone the actual performance of our sites. However they continue their sales patter regardless of what you say.
These people are incredibly annoying, ignorant of basic details and are simply there for the hard sell. Quite frankly the only way of dealing with them is to say no thank you and cut the call. If you want to pay for the sponsored links site then you go looking for a company. Contact them and find out what they could do for you. Speak to a technician not a call centre! When you feel you are happy with a company then go with it.
Why have sponsored links? The only reason you would pay to get on any search engine is if your website is new and you are waiting for the good SEO that you have put in to it to work. If your site is appearing well in the organic search results why would you want to pay to have an advertisement on the same page?
Do people click on the adverts? Basically we have an aversion to advertisements and would rather go with the organic results. However that does not mean that they never get clicked on. Having searched through all the research I can find on this and averaged out the findings it would seem that if there are 1000 searches per day for a particular word or phrase then 40% of users will click on nothing; of the remaining 60% about 18% will click on the sponsored links at the top of Google search, believing them to be organic results; 16% will click on a company listed next to the Google map if it is a localised search; 52% will click on the organic search results on page one and the remainder may go onto page two; a very small percentage will even go to page three. Only 1 in hundred will apparently click on the sponsored sites on the right hand side of the Google results page. The results do vary according to the search of course and more will click on these sponsored listings if the organic results are not quite what they wanted.
Obviously your aim is to be on page one of Google but we can't all be there. But a site listed on page two or three of Google still gets better results than a sponsored listing on page one.
Do not be taken in by the sales hype. All sales people selling advertisements will say that it works! That is just sales talk, hype and fast talking. If you have a website that is not performing well in the search engines then look at that first and as a last resort try sponsored links but either do it yourself through Google Adwords or use a company of your choosing and not one that has contacted you by using a bought in database. That way you will be in control. Investigate and do so thoroughly get to grips with keywords and landing pages so you will not be taken in by the hype.
David Andrew Smith runs a specialist cleaning company who operate throughout the UK. All website development, optimising and linking is carried out in house, this is done by the owners after all the cleaning including office cleaning has been taken care of!
Article Source: http://www.EzineArticles.com/?expert=David_Andrew_Smith
These people are incredibly annoying, ignorant of basic details and are simply there for the hard sell. Quite frankly the only way of dealing with them is to say no thank you and cut the call. If you want to pay for the sponsored links site then you go looking for a company. Contact them and find out what they could do for you. Speak to a technician not a call centre! When you feel you are happy with a company then go with it.
Why have sponsored links? The only reason you would pay to get on any search engine is if your website is new and you are waiting for the good SEO that you have put in to it to work. If your site is appearing well in the organic search results why would you want to pay to have an advertisement on the same page?
Do people click on the adverts? Basically we have an aversion to advertisements and would rather go with the organic results. However that does not mean that they never get clicked on. Having searched through all the research I can find on this and averaged out the findings it would seem that if there are 1000 searches per day for a particular word or phrase then 40% of users will click on nothing; of the remaining 60% about 18% will click on the sponsored links at the top of Google search, believing them to be organic results; 16% will click on a company listed next to the Google map if it is a localised search; 52% will click on the organic search results on page one and the remainder may go onto page two; a very small percentage will even go to page three. Only 1 in hundred will apparently click on the sponsored sites on the right hand side of the Google results page. The results do vary according to the search of course and more will click on these sponsored listings if the organic results are not quite what they wanted.
Obviously your aim is to be on page one of Google but we can't all be there. But a site listed on page two or three of Google still gets better results than a sponsored listing on page one.
Do not be taken in by the sales hype. All sales people selling advertisements will say that it works! That is just sales talk, hype and fast talking. If you have a website that is not performing well in the search engines then look at that first and as a last resort try sponsored links but either do it yourself through Google Adwords or use a company of your choosing and not one that has contacted you by using a bought in database. That way you will be in control. Investigate and do so thoroughly get to grips with keywords and landing pages so you will not be taken in by the hype.
David Andrew Smith runs a specialist cleaning company who operate throughout the UK. All website development, optimising and linking is carried out in house, this is done by the owners after all the cleaning including office cleaning has been taken care of!
Article Source: http://www.EzineArticles.com/?expert=David_Andrew_Smith
Saturday, June 19, 2010
Where Do the "Sponsored Links" on Google Come From?
Every time you search for something using Google web search you get also Sponsored links beside search results. These links are usually highly related to your search phrase. You can understand these links as additional results that might interest you. These links are in fact ads which make a lot of money for Google. Advertising is the main source of income for Google. They provide many excellent free services and all of them are using some king of advertising. Not just to cover their costs but also to make money. A lot of money.
One of the services Google provides is Google AdWords. This is a system for advertisers where you can enter ads which can be displayed at various places. Of course, you have to pay for these ads. The cost depends on the niche, keywords you choose to target and competition. It can be anything from few cents to 10 or more dollars for one click. You have total control over when and how your ads will be displayed. You create a list of keywords or search phrases that will trigger displaying your ads. This is a great system because your ads will only be displayed to those who search for related terms. This way you have greater chances that somebody will be interested in your ad and will click on it. Another important fact is that you pay only when somebody clicks the ad.
The sponsored links are also great for ordinary people using Google to search the web. For every search you get some targeted ads. It is very likely that you will be interested in some of the displayed offers. You can understand these ads as complementary results. One of the strengths of Google web search is the quality of search results. If you get also some additional links that are related to your search then this can only improve search results.
Of course, web search is not the only place where Google displays ads. Another popular Google service is AdSense. It uses the same ads from AdWords but they are displayed on many user websites. Each AdWords advertiser can choose where his ads will be displayed. One of places is user content where each publisher can decide to put ads on his website. The greatest advantage of AdSense system is that displayed ads are always related to the page content. This means that users visiting pages with Google ads will see some offers that may be interesting for them. When they click on such ad the publisher and Google will get some small amount of money.
An example of a page with Google ads is the top 10 juicers website. This is a simple site that provides a list of popular juicers and brief information about juicers in general. Freshly squeezed juices are a great source of vitamins and are always better than juices sold in stores. Web ads are a big business. Google has recently discovered the revenue split for ads. It keeps about one half of fees when the ads are displayed with search results and about 32% when ads are displayed on user pages.
Article Source: http://www.EzineArticles.com/?expert=I._Funa
One of the services Google provides is Google AdWords. This is a system for advertisers where you can enter ads which can be displayed at various places. Of course, you have to pay for these ads. The cost depends on the niche, keywords you choose to target and competition. It can be anything from few cents to 10 or more dollars for one click. You have total control over when and how your ads will be displayed. You create a list of keywords or search phrases that will trigger displaying your ads. This is a great system because your ads will only be displayed to those who search for related terms. This way you have greater chances that somebody will be interested in your ad and will click on it. Another important fact is that you pay only when somebody clicks the ad.
The sponsored links are also great for ordinary people using Google to search the web. For every search you get some targeted ads. It is very likely that you will be interested in some of the displayed offers. You can understand these ads as complementary results. One of the strengths of Google web search is the quality of search results. If you get also some additional links that are related to your search then this can only improve search results.
Of course, web search is not the only place where Google displays ads. Another popular Google service is AdSense. It uses the same ads from AdWords but they are displayed on many user websites. Each AdWords advertiser can choose where his ads will be displayed. One of places is user content where each publisher can decide to put ads on his website. The greatest advantage of AdSense system is that displayed ads are always related to the page content. This means that users visiting pages with Google ads will see some offers that may be interesting for them. When they click on such ad the publisher and Google will get some small amount of money.
An example of a page with Google ads is the top 10 juicers website. This is a simple site that provides a list of popular juicers and brief information about juicers in general. Freshly squeezed juices are a great source of vitamins and are always better than juices sold in stores. Web ads are a big business. Google has recently discovered the revenue split for ads. It keeps about one half of fees when the ads are displayed with search results and about 32% when ads are displayed on user pages.
Article Source: http://www.EzineArticles.com/?expert=I._Funa
Sponsored Links VS Paid Links
The other day I was looking for good quality sites to get links from by doing the tried and true method of, "see who links to my competitors." This resulted in the usual suspects, such as link directories like Yahoo.com and JoeAnt.com. I did, however, come up with a few surprises, like getting a link from the W3 Consortium. Curious'r and curious'r, naturally I took a deeper look.
One of the first things any decent link builder would examine would be whether the link carried any kind of link condom. I quickly saw that all of the external links did. This led me to see what it took to get a link from this high-authority site and I found that all it took was to give a donation to the W3 Consortium. Seems reasonable to me that to get a link from the W3 sponsor page, one should need to make a donation.
This led me to think however: does sponsoring something as relevant to the Internet as the W3 is, constitute a paid link? And seeing as the page details that they are all sponsored links, do they need to have a link condom applied? I mean, if Google can't tell that all of these links are here because they sponsored the W3, well then, Google wouldn't be all that reliable for filtering searches, eh?
Further, the W3 takes donations from these sites and these donations can be in the ten of thousands of dollars, why wouldn't they be willing to give a little link juice back to them? I mean, if the sites are good enough to take money from, shouldn't they be good enough to acknowledge as a "vouched-for" site?
If the W3 isn't willing to spend the time to discern that a site is of a certain level of quality and that they represent themselves properly, what the hell is the W3 taking money from them for in the first place? Kind of reminds me of politicians taking donations from a criminal organization and then distancing themselves for receiving that donation once they get caught.
To me this whole "Paid Link" issue is getting way out of control when quality sites can't even get "Link Credit" for doing good things that are beneficial to the web community in general. If the W3 Consortium was the only site that was doing this, that would be bad enough. But when you throw in sites like Wikipedia that rely upon user contributions and donations, well then we may have passed the point of no return - thanks Google.
Les Romhanyi is an SEO specialist with many years experience placing websites at the top of all major search engines. Big Juice Media is a Sports Betting Marketing company based in Canada.
http://www.bigjuicemedia.com
Article Source: http://www.EzineArticles.com/?expert=Les_Romhanyi
One of the first things any decent link builder would examine would be whether the link carried any kind of link condom. I quickly saw that all of the external links did. This led me to see what it took to get a link from this high-authority site and I found that all it took was to give a donation to the W3 Consortium. Seems reasonable to me that to get a link from the W3 sponsor page, one should need to make a donation.
This led me to think however: does sponsoring something as relevant to the Internet as the W3 is, constitute a paid link? And seeing as the page details that they are all sponsored links, do they need to have a link condom applied? I mean, if Google can't tell that all of these links are here because they sponsored the W3, well then, Google wouldn't be all that reliable for filtering searches, eh?
Further, the W3 takes donations from these sites and these donations can be in the ten of thousands of dollars, why wouldn't they be willing to give a little link juice back to them? I mean, if the sites are good enough to take money from, shouldn't they be good enough to acknowledge as a "vouched-for" site?
If the W3 isn't willing to spend the time to discern that a site is of a certain level of quality and that they represent themselves properly, what the hell is the W3 taking money from them for in the first place? Kind of reminds me of politicians taking donations from a criminal organization and then distancing themselves for receiving that donation once they get caught.
To me this whole "Paid Link" issue is getting way out of control when quality sites can't even get "Link Credit" for doing good things that are beneficial to the web community in general. If the W3 Consortium was the only site that was doing this, that would be bad enough. But when you throw in sites like Wikipedia that rely upon user contributions and donations, well then we may have passed the point of no return - thanks Google.
Les Romhanyi is an SEO specialist with many years experience placing websites at the top of all major search engines. Big Juice Media is a Sports Betting Marketing company based in Canada.
http://www.bigjuicemedia.com
Article Source: http://www.EzineArticles.com/?expert=Les_Romhanyi
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